SHU & CO is a third-generation family-owned business with a distinguished legacy in the manufacturing of surgical, dental, and beauty instruments, along with fly fishing tools and jewelry-making tools. Committed to precision, quality, and innovation, we continue to uphold our tradition of excellence while embracing modern advancements and global market trends.

Our Legacy
Our journey began in 1967 when our founder, Mr. Mushtaq Ahmed, established Arshad Impex, becoming one of the pioneering exporters in Sialkot. With an unwavering commitment to quality and craftsmanship, the business flourished, setting a strong foundation for the future. Mr. Mushtaq Ahmed actively participated in numerous international exhibitions, showcasing Pakistani craftsmanship on a global stage.

Building on this success, the second generation, Mr. Sohail Mushtaq, launched ESS-ZEE Industries, further specializing in surgical, dental, and beauty instruments and successfully catering to major markets in Italy, Germany, Japan and USA. Like his father, Mr. Sohail Mushtaq played a key role in expanding global reach through international exhibitions, strengthening relationships with clients worldwide.

Recognizing the need for expansion and diversification, SHU & CO was established in 2007 as the flagship entity, integrating fly fishing tools and jewelry-making tools into our product portfolio while maintaining our core expertise in precision instruments.

Now currently Under the leadership of the second generation Mr. Sohail Mushtaq and Third Generation Mr. Haris Sohail Mughal, SHU & CO is now the sole entity driving our legacy forward, consolidating all operations under one brand while ensuring excellence in every product we manufacture.

Our Mission
At SHU & CO, our mission is to empower professionals and businesses worldwide by providing superior-quality instruments that set new industry benchmarks.

We are dedicated to:
✅ Precision manufacturing that exceeds global expectations
✅ Delivering products that ensure durability, reliability, and customer satisfaction
✅ Expanding our expertise across the medical, beauty, fishing, and jewelry industries

With SHU & CO, you stay competitive, quality focused, and ahead of industry trends.

Our Commitment to Quality
Quality is not just a standard at SHU & CO—it is the foundation of our success. Our state-of-the-art manufacturing facilities and skilled workforce ensure that every product meets the highest international benchmarks.

We uphold this commitment through:

🔹 ISO, CE, EC REP, and FDA certifications for consistent quality assurance
🔹 Precision manufacturing utilizing cutting-edge technology
🔹 Rigorous quality control measures to ensure durability and performance

We believe that our customers deserve nothing less than the best, and we work tirelessly to deliver products that stand the test of time.

Our Vision
🌍 Global Leadership – To be recognized as a premier manufacturer in our industry
🔬 Innovation & Technology – Continuously refining our processes to meet evolving demands
🤝 Customer-Centric Approach – Building long-term partnerships based on trust and reliability
⚙ Excellence in Manufacturing – Delivering precision-crafted instruments of the highest quality
🚀 Sustainable Growth – Expanding our global reach while staying true to our commitment to quality

Under the leadership of Mr. Sohail Mushtaq and Mr. Haris Sohail, SHU & CO continues to build on its rich heritage while embracing the future. With a relentless focus on quality, innovation, and customer satisfaction, we remain a trusted name.